Andrew & Esther - Through Our Eyes Archive
Archived Thoughts
Beijing buzz (June 5, 2008)
emotion in China (May 25, 2008)
what 1 Euro could buy you if you came to visit (May 11, 2008)
on visa-runs and escaping hotel fires (May 4, 2008)
recent observations & discoveries (April 30, 2008)
on ordering water and near tricycle collisions (April 16, 2008)
on learning Chinese and on how to catch a bad flu at the park (April 10, 2008)
highlights (April 9, 2008)
Foreign media must have Facebook access during Olympics, IOC tells China (April 2, 2008)
Home Sweet Home (March 26, 2008)
Then and Now (March 26, 2008)
stranded bags! (March 8, 2008)
on visas, weddings, how to get free food & funny hair dos (March 4, 2008)
Warm greetings! (February 12, 2008)
A Whole New World (February 5, 2008)
Newness in the New Year (January 6, 2008)
The Feast of Life (November 23, 2007)
Our Paris (November 11, 2007)
A Freezing Wilderness Retreat (October 22, 2007)
Reflections from a Recovering Bride (October 8, 2007)
Mr. and Mrs. Brumme (September 29, 2007)
One Month and Counting (August 22, 2007)
Everything French (July 19, 2007)
Open Wide Your Mouths! (July 9, 2007)
Learning from Trees (July 3, 2007)
A City of Lights - The Paris of Central Europe (June 25, 2007)
Brumme's Descend on Europe (June 8, 2007)
I Said Yes! (May 13, 2007)
Liaisons and Goodness Abound (April 22, 2007)
Gourmet Cuisine Catastrophe (March 21, 2007)
It Really Has Been Too Long This Time (March 15, 2007)
The French Postal System, V-Day, and Other Tidbits (February 21, 2007)
Celebrating in Paris, Working in Oxford & Relaxing in the Alps (January 29, 2007)
With Ma Petite Amie at Last! (January 11, 2007)
Hanging on for the Ride (December 31, 2006)
A New Life (December 18, 2006)
I've Gotta Go See About a Girl (November 23, 2006)
On France (November 10, 2006)
Liberating Love, an Awkward Transition and Christmas Candy (November 1, 2006)
The Western Bible (October 20, 2006)
The Whole Church Gathered (October 3, 2006)
On Steve Irwin (September 7, 2006)
Lewis on Happiness (August 10, 2006)
The Tragic "Unthinkable Crisis" (July 27, 2006)
Not My Life (July 6, 2006)
The Two Year Reunion (June 10, 2006)
A Fishy Story Set Right (May 26, 2006)
Response to "The Wedding Planner" by Sagers (April 30, 2006)
White Bunnies and Bloody Lambs (April 14, 2006)
Flexing Our Political Muscle (March 22, 2006)
For Your Viewing Pleasure (March 7, 2006)
Come to Our Church! (February 21, 2006)
Peanuts and Airplanes (February 15, 2006)
Confessing My Ignorance (January 30, 2006)
The Jewish Kid Jesus (January 16, 2006)
Friends...A Dime a Dozen? (January 9, 2006)
Old Test Article Here (January 2, 2006)
So Much to Say...That Others Have Already Said (December 23, 2005)
Narnia - at last! (December 8, 2005)
Lewis on our Eating Disorder (December 1, 2005)
North Korea - Revealing the Darkness (November 20, 2005)
Shining - Like You've Never Seen it Before (November 15, 2005)
Are You Emerging? (November 3, 2005)
emotion in China (May 25, 2008)
what 1 Euro could buy you if you came to visit (May 11, 2008)
on visa-runs and escaping hotel fires (May 4, 2008)
recent observations & discoveries (April 30, 2008)
on ordering water and near tricycle collisions (April 16, 2008)
on learning Chinese and on how to catch a bad flu at the park (April 10, 2008)
highlights (April 9, 2008)
Foreign media must have Facebook access during Olympics, IOC tells China (April 2, 2008)
Home Sweet Home (March 26, 2008)
Then and Now (March 26, 2008)
stranded bags! (March 8, 2008)
on visas, weddings, how to get free food & funny hair dos (March 4, 2008)
Warm greetings! (February 12, 2008)
A Whole New World (February 5, 2008)
Newness in the New Year (January 6, 2008)
The Feast of Life (November 23, 2007)
Our Paris (November 11, 2007)
A Freezing Wilderness Retreat (October 22, 2007)
Reflections from a Recovering Bride (October 8, 2007)
Mr. and Mrs. Brumme (September 29, 2007)
One Month and Counting (August 22, 2007)
Everything French (July 19, 2007)
Open Wide Your Mouths! (July 9, 2007)
Learning from Trees (July 3, 2007)
A City of Lights - The Paris of Central Europe (June 25, 2007)
Brumme's Descend on Europe (June 8, 2007)
I Said Yes! (May 13, 2007)
Liaisons and Goodness Abound (April 22, 2007)
Gourmet Cuisine Catastrophe (March 21, 2007)
It Really Has Been Too Long This Time (March 15, 2007)
The French Postal System, V-Day, and Other Tidbits (February 21, 2007)
Celebrating in Paris, Working in Oxford & Relaxing in the Alps (January 29, 2007)
With Ma Petite Amie at Last! (January 11, 2007)
Hanging on for the Ride (December 31, 2006)
A New Life (December 18, 2006)
I've Gotta Go See About a Girl (November 23, 2006)
On France (November 10, 2006)
Liberating Love, an Awkward Transition and Christmas Candy (November 1, 2006)
The Western Bible (October 20, 2006)
The Whole Church Gathered (October 3, 2006)
On Steve Irwin (September 7, 2006)
Lewis on Happiness (August 10, 2006)
The Tragic "Unthinkable Crisis" (July 27, 2006)
Not My Life (July 6, 2006)
The Two Year Reunion (June 10, 2006)
A Fishy Story Set Right (May 26, 2006)
Response to "The Wedding Planner" by Sagers (April 30, 2006)
White Bunnies and Bloody Lambs (April 14, 2006)
Flexing Our Political Muscle (March 22, 2006)
For Your Viewing Pleasure (March 7, 2006)
Come to Our Church! (February 21, 2006)
Peanuts and Airplanes (February 15, 2006)
Confessing My Ignorance (January 30, 2006)
The Jewish Kid Jesus (January 16, 2006)
Friends...A Dime a Dozen? (January 9, 2006)
Old Test Article Here (January 2, 2006)
So Much to Say...That Others Have Already Said (December 23, 2005)
Narnia - at last! (December 8, 2005)
Lewis on our Eating Disorder (December 1, 2005)
North Korea - Revealing the Darkness (November 20, 2005)
Shining - Like You've Never Seen it Before (November 15, 2005)
Are You Emerging? (November 3, 2005)
A Life of Profound Significance (October 26, 2005)
The Earth at Your Fingertips (October 18, 2005)
A Surprise Appointment (October 15, 2005)
Wars and Rumors of Wars (October 3, 2005)
Laughing in the Rain (September 20, 2005)
Random Tid-Bits and Happenings (September 15, 2005)
Life and Death and Terrorists (August 30, 2005)
Girls and Boys and God (August 25, 2005)
Feasting and Worship (August 17, 2005)
Blogger's Block (August 6, 2005)
The Harvest in China (August 2, 2005)
Counting the Cost (July 24, 2005)
Absolutely Outstanding Bit of Writing (July 18, 2005)
Burning Alive (July 14, 2005)
Jesus and the Glory Golf Balls (July 10, 2005)
Those Things We Hold On To (July 7, 2005)
Grape Juice, Poured Out for the Forgiveness of Sin (June 30, 2005)
He Will Ruin Your Life (June 28, 2005)
A Bit of Perspective (June 25, 2005)
The Wedding Planner (June 22, 2005)
A Lesson in Patience Amidst Absurdity (June 16, 2005)
Fans of Hitler (June 15, 2005)
Crash and Stories (June 12, 2005)
Pastors and Leaders - Different Views (June 10, 2005)
Senior Pastors (June 5, 2005)
Ask and You Shall Receive (June 2, 2005)
What If (May 27, 2005)
The "Bible Study" (May 24, 2005)
The Future of Pixar (May 19, 2005)
The Mess We Christians Have Made (May 14, 2005)
Narnia Coming to the Big Screen (May 10, 2005)
Europe - Through the Lens of My Camera (May 7, 2005)
Same Sex Families (May 6, 2005)
Photos of Mercy (May 3, 2005)
Across an Ocean... (April 21, 2005)
The Picture, The Pope, and The Past Few Days (April 12, 2005)
In the Car with My (air) Guitar (April 6, 2005)
The Pope (April 4, 2005)
Resurrection Day (March 27, 2005)
Killing People (March 23, 2005)
Weekend of Surprises (March 22, 2005)
The Fray - Listen to this (March 12, 2005)
Akiane....This is Amazing (March 11, 2005)
Jesus Christ (March 8, 2005)
Worthy Thoughts on The Passion (March 7, 2005)
Dream Days at Church (March 3, 2005)
Peace Amidst Ambiguity (March 1, 2005)
A Verse I Hadn't Noticed Before (February 25, 2005)
McLaren and Hotel Rwanda...another perspective (February 19, 2005)
Brother Andrew is on to something (February 16, 2005)
My Valentine (February 14, 2005)
Homecoming...strange (February 13, 2005)
Hotel Rwanda (February 10, 2005)
The Update (February 6, 2005)
Malibu...Thailand...Palm Desert (January 1, 2005)
Get Ready Thailand...I'm Coming! (September 25, 2004)
God Speaks? Really? (May 29, 2004)
Life Beyond Graduation (May 1, 2004)
God's Faithfulness in Morocco (October 8, 2002)
Our Thoughts
July 27, 2006
The Tragic "Unthinkable Crisis"
Did you hear the news? Christianity will not survive in America for another decade!

At least – that’s what a national Christian youth ministry called Teen Mania is claiming. And here’s how they describe what this “unthinkable crisis” will look like (word-for-word, nothing omitted from their list!):
  • Church attendance dwindles
  • Tithes and offerings are at an all-time low
  • New church buildings sit empty
  • Life-giving sermons go unheard
  • The role of a church leader becomes irrelevant
(gasp!) No! Not empty church buildings! And no one to hear those life-giving sermons! But how will the pastors feel? (especially when they hear that tithes are at an all-time low!)

What an “unthinkable crisis”! It really could be the end of Christianity in America!

That is, if Christianity has everything to do with buildings, tithing and professional pastors. Which of course it does….right?...

Oh yeah, that’s right. That whole “we are the church” bit.

The truth is – the list in the Teen Mania advertisement that I came across is laughable and utterly absurd. Not one of those items on the list has a thing to do with the survival of Christianity in America, much less the health of the Church.

Here’s the point: Teen Mania is a legitimate, wonderful Christian organization that I truly believe is doing great work. The ad that I came across was for a great conference series focused on reaching the youth generation with the message of Christ – a worthy purpose indeed.

But the part of the ad that I am criticizing here has nothing to do with the conference series. It really shouldn’t even be a part of the advertisement.

So why is it there? Well, one of the most effective marketing approaches is to use fear. And sadly, since the ad is targeted towards professional pastors, by appealing to the fears of pastors loosing their power and influence, Teen Mania is putting basic marketing principles into practice!

The ad could have mentioned concerns that young people don’t know Jesus, or that they are chasing after the cares of the world instead of the abundant life that Christ offers. If things were as they should be, this approach would grip the hearts of pastors far more than the thought of loosing their power and influence!

But instead, Teen Mania chose to scare pastors with the image of empty pews and an empty offering plate. Worst of all, I have a hunch that this fear-based marketing scheme may hit home with all too many pastors.

God, I pray I am wrong!

August 26 Update - Ads like the one I saw are appearing everywhere and others have similar feelings about them. Checkout The God Journey website and podcast on the subject.